In this post it describes how quickly the NY Times has made it to the #1 global news brand.
The New York Times, my hometown paper, is the leading global news brand with an audience of 74 million unique visitors a month. That compares to a circulation of the paper edition of 1.1 million daily and 1.6 million on Sundays.
Online, the NY Times gets 50 times the audience that it gets in paper form. Wow.
They've made it easy - and most of the time "free".